Advanced Keyword Research Strategies SEO Course for TPT Sellers And Beyond!
Stop Creating And Praying For Sales!
Start Learning What Buyers Are Actually Looking For
Whether you're just starting your TPT store, have been selling on TPT for a decade with hundreds of products, or are considering expanding beyond TPT, this keyword research course, Finding Keywords That Actually Sell, is for you! I'll teach you how to uncover hidden keyword opportunities, understand what buyers are actually searching for, and evaluate which markets are worth your time. You'll also learn advanced strategies to rescue struggling products, level up your best sellers, and find new opportunities to grow your business!
And these strategies aren't limited to TPT! While most of my examples use TPT, many of the keyword research and buyer behavior strategies you'll learn can also be applied to the majority of other digital marketplaces and search engines. I include an additional lesson exploring how to adapt these strategies to Etsy, Pinterest, Amazon, and even social media!
This DIFFERENTIATED course includes 4 Modules with over 6 hours of video content. Each module comes with three differentiated seller challenges for the Beginner, Intermediate, and Advanced Teacher Seller, with actionable steps to make an immediate impact in your store with what you have learned.
You'll also receive my Keyword Toolkit that I actually use in my own business, including Google Sheets for keyword research and product planning, printable cheat sheets, an AI keyword research assistant, course note taking shet, plus lifetime access so you can revisit everything as your store grows!
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Do any of these TPT Seller Problems sound familiar?
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In this course, you will learn how to find the keywords your buyers are actually searching for and identify opportunities where your products have a realistic chance of getting noticed. I'll also teach you how to specifically diagnose and fix product flops via keyword research and repositioning in the market.
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I'll teach you how to investigate WHY your sales are falling, whether it's changing buyer demand, new competition, outdated keywords, or something else entirely. You'll learn strategies to rescue declining products by updating them, finding better keyword opportunities, or reaching new buyer markets.
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Not every keyword is as competitive as it looks, and I'll teach you how to look beyond the total number of search results to evaluate your REAL competition. You'll also learn six different keyword discovery methods to uncover less obvious search paths and find opportunities your competitors may never see! Best part? These keyword methods work for ANY search engine that provides suggested keywords (Etsy, Amazon, Pinterest, even social media!) and can be used even if you transition to a different market.
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Just because a product is already selling well doesn't mean it's reached its full potential! I'll teach you how to identify when your established products may be ready to target higher-demand keywords, replace underperforming keywords, and expand their visibility without unnecessarily risking what's already working.
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I'll teach you my complete SEARCH Method for finding, researching, and evaluating keyword opportunities using demand, competition, buyer behavior, and realistic sales potential. You'll also learn how to recognize hidden Keyword Traps and Treasures so you can make better decisions about which products are actually worth your creation time.
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6+ Hours of Video Lessons
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Differentiated Course That Both Beginners and Advanced Sellers Will Learn From!
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Includes Keyword Research Spreadsheets and Resources
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Live Behind The Scenes Of My Real Business Decisions
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Topics Included:
Take A Look Behind The Scenes
Watch this video for a full course tour of what you will receive by buying this course! Or keep scrolling to read about it instead!
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Is this TPT Keyword Research Course right for you?
What this course is:
An Advanced Keyword and Market Research Course: Learn to evaluate demand, competition, buyer behavior, market opportunities, and how to optimize products and product lines based on this information.
Designed for Beginner through Advanced Teacher Sellers: Includes three differentiated Seller Challenges for every course module, with concrete TPT tasks tailored to your experience level.
Focused on growing your business. Discover new opportunities, rescue struggling products, level up your best sellers, and strategically plan future products and product lines.
Built around transferable research skills. Learn strategies you can adapt to other marketplaces, even if you eventually move beyond TPT.
What this course isn’t:
A basic SEO or Title Writing Course: We are learning how to research markets and evaluate the best opportunities. This course focuses on analyzing and choosing the best keywords, which to avoid, and how to optimize products and product lines for the best success using keyword research. It is not a Title or Description specific deep dive. ((Examples of topics that are NOT included in the course: Where to place words within titles, which specific words to choose or avoid in titles, how to order title words.))
A comprehensive course on selling outside of TPT: Most videos and examples use TPT, with an additional lesson exploring how to adapt your strategies to other platforms.
A list of guaranteed profitable products. You'll learn how to research and evaluate opportunities yourself, not eliminate every risk.
A course that requires additional paid tools. Search Lens and other third-party research tools are not needed to learn from this course.
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Frequently Asked Questions
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No! While I cover the foundations, this is intentionally an advanced keyword and market research course. I intentionally designed it so that even a top 500 seller will walk away with immediate insights and strategies to use in their store. We go far beyond simply looking for high-demand, low-competition keywords (in fact, in my first video I disprove that metric and introduce a 3rd variable you might have never considered!). You'll learn how to analyze buyer behavior, recognize Keyword Traps and Treasures, reverse-engineer markets and competitors, diagnose struggling products, level up successful products, identify new buyer opportunities, strategically plan bundles and product lines, learn from competitors and more. Advanced sellers also have their own Seller Challenges designed around their existing businesses.
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Yes! You do not need to be an experienced seller to take this course. I teach the foundations before moving into more advanced strategies, and each module includes differentiated Seller Challenges for Beginner, Intermediate, and Advanced sellers. If you're brand new, you can start with the Beginner challenges and return to the more advanced ones as your business grows. Best part is, this course isn’t a one and done! As you build your skills, you can start using more and more advanced strategies within your business!
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Absolutely not! Search Lens is NOT required for this course. The keyword research methods I teach can be used directly on TPT without Search Lens. There is one bonus video showing Search Lens users how I use the tool for more advanced research, but the rest of the course is designed to stand completely on its own.
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Absolutely! Keyword tools can give you valuable data, but this course teaches you what to do with that data and be able to identify which data is actually accurate. Instead of relying on a tool to tell you whether a keyword is “good,” you’ll learn how to evaluate the actual TPT market and differentiate keyword traps that look good on first appearance but won’t sell, and those that are actually great opportunities. Plus, it will allow you to uncover great keywords that these tools are NOT finding! When you use a tool to find a keyword, there are generally hundreds or even thousands of other sellers who have access to the exact same keywords! Being able to find the great keywords that are NOT on these tools is where the real money is!
The strategies in this course are not tied to one specific tool, so you can use what you learn alongside YDP, Seller Spy, Search Lens, or whatever keyword tools you already prefer. In fact, understanding keyword and market research at a deeper level can help you get more value from the tools you already pay for, because you’ll understand how to interpret their data rather than simply accepting a score or recommendation at face value.
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While this course is definitely centered on TPT and uses TPT for most of its examples and demonstrations, many of the keyword research, buyer behavior, and market research strategies I teach can also be applied to other marketplaces! Understanding what teacher buyers are searching for, evaluating competition, and identifying profitable market opportunities are valuable skills no matter where you sell.
I've also included an additional lesson exploring how to adapt these strategies to Etsy, Pinterest, Amazon, and social media. However, this is not a course specifically about selling on those platforms, and each marketplace has its own search algorithms, tools, and buyer behavior. My goal is to teach you research skills that you can take with you, even if your business eventually takes you beyond TPT!
Are you tired of spending hours working hard to make amazing resources, only for them to get hardly any sales? Are you frustrated selling on TPT, when the market feels so competitive and oversaturated? Finding market gaps and selling products organically on TPT is still possible! In this course, you’ll learn specific methods for how to find stronger keyword opportunities, evaluate buyer demand & behavior, spot keyword traps, and use the SEARCH Method to choose the best keywords for your store!
Additional Directions:
You will create your course login account during checkout.
Once your purchase is complete, check your email for the Squarespace confirmation and verification messages.
Verify your email, then log in to access the course.
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